FundRacing Toolkit:
How to raise more for MiMS!


Thank you for fund-racing for Mile in My Shoes! If you've done this before, you may have a plan for reaching your goal. But whatever your fundraising experience, we've got your back. Check out our ideas for fueling the funds as your run for MiMS. 

Kickstart your campaign

First things first: Set up your CrowdRise fund-racing page

  • Follow this link to find MiMS on CrowdRise, and scroll to the bottom to pick which event you're fund-racing for.

  • Once there, click the JOIN THE TEAM button and you'll instantly have your own fundraising page!

  • Next up, personalize your page. Add a profile photo, then share your story. People are more likely to donate if they feel a personal connection to you and to the cause. A few prompts:
    Why are you choosing to fund-race for MiMS? If you're a Run Mentor, what has volunteering with MiMS meant to you? What does running this race mean to you? Our Resident Member profiles are also great material for sharing MiMS' impact. 

  • It helps to give people a sense of how their donation makes a difference. You may want to include some common member needs and how much each item costs. A couple quick examples: $25 covers a Resident Member's entry fee for an upcoming race. $50 buys a pair of shoes for a new Resident Member runner.

Questions about setting up your page, including links to existing MiMS fund-racing page examples? Email Dina, our FundRacing Coordinator, at dina@mileinmyshoes.mn



Embrace the fund-race: Tips for reaching your goal


Lead by example: There's no rule against donating to your own FundRacing page. Seed your total with a modest donation to show your friends and family you'll put your money where your shoes are. While you're at it, check if your employer has a matching gift program—you might double your donation. 

Similarly, ask one of your "sure thing" supporters to make an early donation. Others will be more likely to give when they see you're making progress. 

Sending out your first "ask" can be a bit intimidating. To help you break through, here (link TBD) is an email template you can customize. Most of our fund-racers also use social media to drive their fundraising. Check out a few sample posts (link TBD) to get you started. 

As you get more comfortable asking, we encourage you to be a storyteller and let your network know why Mile in My Shoes is important to you. Not quite sure how to talk about MiMS? We have some starter content for you:

All about MiMS info sheet. 
• Every runner has a story. Inspire your donors by sharing those stories. Find our Resident Members' stories here, and our Run Mentors' here. 
Tell your own story as your fund-racing unfolds. Post updates to your CrowdRise page and social media channels, and send occasional email updates. Along with acknowledging donors, giving a "thermometer" update on your fundraising progress, and sharing reasons to give, this is also a chance to get creative. Share photos from your training runs (including post-run food snaps) and other fun updates so that donors (and soon-to-be donors) feel a part of your journey. 

Not quite hitting the donation numbers you'd hoped for? We have some other creative ideas:

Donate your birthday to MiMS (if the timing is right). In lieu of gifts, tell your party guests to donate to your fund-racing page. 
• Let them eat cake. Set an incentive level and reward your supporters using your passion and expertise. Like cooking? Bake or make something for any donor who gives more than $50. Another example: one of our fund-racers is a photographer, and offered a portrait shoot for any donor giving $100. 
Make a night of it. Host a house party, lip sync battle, or karaoke night—with your fund-racing as the cause. Need MiMS materials or info to share at the event? Here's our one-page overview for starters.  

 Have a favorite restaurant or brewery that supports nonprofits? Find out if they have a "giving night" when they donate a portion of proceeds to a nonprofit. 

Set the pace: Timing your asks and updates is a key to fundraising success. See our handy recommended timeline for communications (LINK to doc? Do we have this yet?) as you head toward race day. 

• Also, be sure to read the monthly MiMS FundRacing Newsletter, and check in on the Fundracers' Facebook Group.